Use a greeting like “Hello” or “Hi,” then take advantage of your EMS’s mail merge tool that populates your contact’s first name. When crafting your email marketing campaign, focus more on the email and less on marketing by structuring your message as if you’re writing to a friend. Get Personal A few, well-placed personal touches can do the world of good Ask your contacts to click through a link where they’ll find the latest offers and product information.ģ. Save the promotional jargon for your landing page. Of course, some of your emails will be promotional - that’s why you have a list. While the Spam folder is a lot different - and a lot worse - than the Promotions tab, using even just a few “spammy” words might get you in trouble, so get rid of them. ActiveCampaign, for example, offers a spam-checking tool called SpamAssassin that automatically scans the content of your message and lets you know whether you’re at risk. Your EMS can alert you of phrases that might be red flags. You’ll also want to be cautious about using all caps, dollar or percent signs, or excessive punctuation, like a lot of exclamation points!!!!! Skip words like “Sale,” “Free,” “% Off,” “Deals,” and “Discount,” especially in your subject line. This might sound obvious, but sometimes the simplest things get overlooked. If your email uses a ton of promotional-sounding language, then it only makes sense that Gmail will think it’s a promotion and send it to the Promotions tab. We recommend trying a combination of two, three, or several methods, until you finally get your emails to where they need to be. Remember, though, that Gmail’s algorithms often change. Here’s a comprehensive list of all the tested methods you can use to get your campaigns routed into that coveted Primary tab. Using an email marketing service like Sendinblue could help you avoid it once and for all, and thanks to its free plan, you can try it out without spending a dime. Do all roads lead to the Promotions tab, or is there something you can do that will actually get you where you want to be?īanishing the elements that Google considers red flags can be just the solution you need to reach the Gmail subscribers currently missing your messages because of the Promotions tab. With all the work you put into creating great campaigns, you don’t need Google’s algorithm tripping you up. You may have tried different methods to get out of that darn Promotions tab, only to find out that your emails have landed there yet again. Use a Tool that Checks Your Work How an Email Marketing Service Can Help You Avoid the Promotions Tab Whatever You Do.
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